Simonds Print Ad Campaign

Give us your best shot! That's what Simonds, an industrial saw blade manufacturer, wanted to tell its customers. Quick-hitting, tough-sounding headlines and copy written by Gregor & Co. helped the 138-year old company solidify its brand in the marketplace while communicating to manufacturers and other end users its obsession with long-lasting, tough blades.

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Headline: Eats Nickel Alloy for Lunch

(Bold Lead) Our toughest competition is the material we cut.
Copy: When the job is cutting nickel alloy bars day in, day out Simonds carbide tipped bandsaw blades make quick, clean work of the toughest jobs. Designed to outlast even the most unforgiving material Simonds carbide tipped blades are made to withstand the high heat generated from cutting high temperature alloys. A positive rake angle enhances faster cutting and increased production while raker tooth set ensures straighter cuts.  Find out more - call 1-800 343-1616 for more information or visit our website.

Tagline: Simonds. The Professional Edge

Headline: Bring It On.

(Bold Lead) Our toughest competition is the material we cut.
Copy: When cut accuracy and blade life are critical, Simonds BlockBuster® M42 Bandsaw Blades are just itching to get at the toughest materials you need cut. Constructed with a new, fatigue resistant backer, BlockBuster® is the ideal all-purpose blade for cutting carbon, chrome, tool, die and stainless as well as titanium and other alloys. New set patterns prolong cutting life and are available in a number of pitch tooth configurations. Find out more- call 1-800 343-1616 for more information or visit our website.

Tagline: Simonds. The Professional Edge

Headline: Chew It Up. Spit It Out

(Bold Lead) Our toughest competition is the material we file.
Copy: Looking for files that can get you through the toughest work with hours to spare? Simonds has a line of workhorse files that are still hard at work when others are in the scrap bin. For wide-ranging applications choose from the premium BlackMaxi-Sharp® Files specially treated with black oxide coating to resist loading and rust; Swiss Pattern Files for finishing delicate and intricate parts; and Vixen®  Files recognized as the most efficient ever designed for auto-body work and manufacturing. Find out more- call 1-800 343-1616 for more information or visit our website.

 

Headline: Like Hot Knives Through Butter

(Bold Lead) Our toughest competition is the material we cut and file.

Copy: Want to really cut through your workload everyday? Put Simonds bandsaw blades and files on the job. Simonds Carbide Tip and Blockbuster bandsaw blades cut faster and straighter making even the toughest materials look tender. And Simonds files are known for working overtime long after the competition is in the scrap bin. Find out more- call 1-800 343-1616 for more information or visit our website.

Contact me to talk about your copywriting needs.

Gregor & Company, P.O. Box 646, Great Barrington, MA 01230
(413) 528-4763  •  chris@gregorwriting.com

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