Modernage "Hamann" Print Ad Copywriting

Modern Age, a creator of high-end museum quality photo printing wanted an ad to talk about it’s digital capabilities. We utilized Horst Hamman, a professional outdoor photographer in a testimonial featuring him in his trademark daring photographic settings. Gregor & Co. interviewed the subject, created the headline and wrote all copy. Developed with Ostro Design, Easton, CT.

Modernage print ad freelance copywriting

READ THE COPY

“I WANT A LAB I CAN PUSH TO THE EDGE.”

– Horst Hamann
on top of Manhattan Bridge shooting New York Vertical Series

“When I needed 8-foot fiber-based silver gelatin prints to bring my New York Vertical exhibition over the top, I wasn’t handing my negatives over to just anyone. I demanded a higher standard – that’s why I chose Modernage – the absolute experts in large format, museum-quality prints. Their craftsmen offered both technical expertise and passionate artistry that brought a new dimension to my work. Service was extraordinary and they were totally reliable. When you work on the edge, you need a lab with that kind of remarkable balance – that’s Modernage.”

Contact me to talk about your copywriting needs.

Gregor & Company, P.O. Box 646, Great Barrington, MA 01230
(413) 528-4763  •  chris@gregorwriting.com

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