Freelance Copywriting:Print Ads

What could be easier than writing a print ad? It's just a visual with a clever headline right? But there is nothing easy or simple about the process. As David Ogilvy said: "Selling is a serious business." An effective print ad takes the simplest and most engaging route to appeal to the readers' self-interest and gets them to do or think what you want them to do or think.  Ogilvy: "It is not fine art. It is not literature." It is hard work, the result of a strong collaboration between a copywriter, an art director/designer and a marketing team.

Siemens Transportation Systems Print Ad Campaign Copywriting

Siemens Transportation Systems tells its story of complete turnkey rail solutions in this ad campaign written by Gregor & Co.

Modernage "Hamann" Print Ad Copywriting

Modern Age, a creator of high-end museum quality photo printing wanted an ad to talk about it’s digital capabilities. We utilized Horst Hamman, a professional outdoor photographer in a testimonial featuring him in his trademark daring photographic settings. 

Kane "Smart Containers" Print Ad Copywriting

Scranton is the place to be for third-party logistics provider Kane Is Able, Inc. This print ad created brand awareness for Kane Is Able, by announcing its new Scranton warehouse and distribution center. Gregor & Co. created the headline and wrote all copy. 

Somat Company Print Ad Copywriting

"Before You Compost It - Somat It." Gregor & Co. headline and ad copy sells Somat Company's capabilities to facilitate the disposal of food waste with shredding and composting machinery.

Ashlar Village Retirement Community Print Ad Copywriting

Ashlar Village, a Continuing Care Retirement Community (CCRC) wanted to brand itself as a community with a tradition and history of care for seniors. This print ad written by Gregor & Co. helped to uniquely position Ashlar Village.

Castle Bank Print Ad Copywriting

Castle Bank's new online capabilities in tandem with it’s small-town bank customer-service were promoted in this print ad copywriting done by Gregor & Co. Developed with CORE, Meriden, CT.

Modern Age "Handcrafted Digital" Print Ad Copywriting

Gregor & Co. did the copywriting for this ad for Modernage, a retailer of high-end museum quality photo prints.

Simonds Print Ad Campaign

Simonds wanted "in your face" ads that would position them as producers of the toughest, longest-lasting band saw blades on the market. This campaign created that "tough as nails" product image. 

Quinnipiac College Print Ad Copywriting

This print ad I wrote for Quinnipiac College Summer Session encouraged readers to "stimulate your brain waves."

Tech Valley Communications Print Ad Copywriting

Copywriting done by Gregor & Co. helped Tech Valley Communications announce it's First Light fiber optic service for businesses. I  also helped create the product name.

Contact me to talk about your copywriting needs.

Know what fish you’re targeting, where they live, and what attracts them. Well cast freelance copywriting yields big fish (but you have to reel them in). Read the tale of a master fishing guide in action. "Just Lucky To Be Out Here."

Gregor & Company, P.O. Box 646, Great Barrington, MA 01230
(413) 528-4763  •  chris@gregorwriting.com

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